Marketing complex products and services to hard to reach target audiences is what we do
C&R links your social media activity to your business strategy. To accomplish this goal we have two step process: Whenever possible, we track how your social media use influences your lead flow and customer conversion rate. We find the right mix of Social Media platforms that impact your revenue and profit figures.
Choosing the right platforms and practices, identifying key goals, and planning your approach to content, C&R ensures your use of social media supports your core business strategy.
Hiring a Marketing Firm
We specialize in marketing complex products and services to small target audiences. Our clients range in size — from small ($10 million in gross revenues) to medium size ($75 million). For these clients we manage many aspects of their marketing. Working on a monthly retainer, they give us a goal and a time-line. We give them results. For large, enterprise organizations we support their marketing departments with services on an “as needed” bases.
State & National News Media Relations
C&R gains exposure to audiences using topics of public interest and creating news items that we distribute through traditional print and broadcast news media. If your message has a strong public interest element, we can communicate it through unpaid channels, such as the news media. Less news-worthy topics are better communicated through traditional, paid advertising and paid social media.
Controversy & Complexity
When the NSA phone / data tapping issue broke, C&R had a report out in days on how one Midwest telecom and Internet company defied such governmental requests (ones without legal standing). C&R put the company’s CEO on a talk show circuit branding the company as a protector of business and individuals privacy rights.
C&R has an impressive record securing positive media coverage for its clients from more than 95 percent of Michigan’s print and broadcast media. We have placed national reports in the Wall Street Journal, CNN, ABC, NBC, ESPN, the Associated Press, Telephony, and dozens of other national technological publications.
We have a proven record of creating live news events. Fox News covered C&R's report on the Farm-to-Fork trend sweeping across the Midwest. The live news segment is part of a campaign that creates opportunities to share the Michigan Propane Gas Association grill safety message.
Our in-house multimedia production and research capabilities are a major strength when creating training programs.
First Responder Emergency Training
The Propane Emergencies Training Program is a state-certified course for firefighters. C&R created the program’s instructional media and markets the program to fire departments and other first responder groups. We also work with the media to educate the public on propane safety. Targeted PR campaigns have focused on the Amish, farmers, construction crews, and homeowners.
WorkSafe is a back safety and ergonomic training program developed and managed by C&R. It’s available to Michigan manufacturers, hospitals and nursing homes. This program is sponsored by a grant from the MI Department of Licensing and Regulatory Affairs. It’s based on training programs C&R first developed for GM, Ford and Chrysler.
C&R is one of the Midwest’s only full-service communications firms. Our in-house graphic design, writers/researchers and photography gives us an edge to create inspiring content. We don’t aim to just entertain readers, our content advances individuals and organization’s goals and aspirations. We motivate change.
This magazine’s print and internet versions educate executives on the productive and destructive nature of next generation tech. Midwest C-suite leaders in advanced manufacturing, telehealth and other business thought-leaders makeup the publication's readership.
Propane Journal Magazine
This magazine offers association members insights on the advances in alternative energy at the national and state level. It also gives cutting edge industry education and safety articles for both propane consumers and businesses. Michigan is one of the largest consumers of propane as a source for home heating, vehicle fuel and industrial uses.
C&R took a medical journal with a limited audience and grew the publication's readership by 300%. The publication’s dramatic editorial and graphic content Illustrate how doctors are showing leadership on issues impacting society.
Most business and public policy research reports become dust collectors. The best research comes from first choosing the right research method for the job. We encourage clients to let us first complete a simple, inexpensive report using existing off-the-self data and targeted interviews with thought provoking-leaders. The next step, if needed, includes case studies, phone surveys and focus groups. The only thing more important than research tactics is the talent of the researchers.
For more than 15 years, we have diligently written, secured and administrated millions of dollars in grants. The US. Dept. of Energy, Michigan Economic Development Corporation and Michigan Broadband Authority are some the organizations that have awarded C&R grants. This year alone, C&R has won federal grants from the EPA, OSHA and the Energy Resource Council.
C&R works in all four grant procurement and management stages, which include:
1. Writing, 2. Execution, 3. Evaluation, 4. Budgeting/Accounting
Manufacturing and service industries
More than 15 years ago, C&R studied the challenges and identified solutions to the growing ergonomic problems in high risk job categories. At that time, the firm worked with GM, Ford and Chrysler to build a workplace safety program. Those experiences where applied to a federal grant that now targets small businesses, teaching ergonomics and spinal health.
C&R’s understanding of the accounting and the science-based pollution outcomes have allowed the firm to win a series of EPA grants totaling over $2 million. The outcomes include the testing of more than 40 cutting edge, clean-burning, heavy construction diesel engines.
MEDC LinkMichigan Grant
C&R was awarded a $120,000 MEDC LinkMichigan grant that provided northwest Michigan counties with resources and blueprints to attract private equity to build out its broadband, data and phone networks. Dozens of local units of government, hundreds of businesses and thousands of residents participated in advancing the region’s networks. The research project allowed C&R to position one of its tech clients to receive a $1.2 million federal loan for building broadband networks in undeserved regions of Michigan.
Let’s create websites that matter. We have a deep understanding of SEO, analytics and E-commerce. Our knowledge comes from a decade of marketing web based services and broadband service providers. We create every Internet asset including video, photography and graphics.
We recently added to our production capabilities by building a video / photography studio onto our offices. We also upgraded our lighting, sound and editing equipment. All the videos and most of the photography on this C&R site are samples of our work.
This is an event video using a news media format.
This is a sample of our studio productions.
This is a sample of our sound effects and animation capabilities.