Build Your State’s Educator Workforce

Human-Centered, Data-Driven.

CR Marketing
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Participating Organizations

It’s a workforce development system that captures the attention of parents and other career influencers in your state, and from that broad public awareness, our staff, AI, and software identify motivated candidates that then get connected to your state’s career-building resources.

Joe Ross, CRM’s Workforce Strategist

CRM's Four Areas Of Workforce Development

Step One:

Awareness

In this first step, we show residents in your state how teachers strengthen students, schools, and the future workforce.

Step Two:

Consideration

This second step moves people from a basic appreciation of educators to understanding the diversity of teaching career paths.

Step Three:

Conversion

This third step CRM turns consideration into action by guiding prospective educators toward clear next steps, including certification pathways, preparation programs, grants, and direct engagement with your state’s education workforce resources.

Step Four:

Hired

This final step connects motivated candidates with real job openings across your state, giving job seekers a simple path to find, explore, and apply for educator positions in schools that need talent.

Building Educator Pipelines Around Your State's Priorities

CRM software, strategies, and campaign execution gives states attraction and retention programs that align with the new federal flexibility to impower state based programs. Our state programs create measurable educator workforce results.

We build general education and special education workforce pipeline campaigns that align with Title II, IDEA, and state workforce priorities.

Kathy Schaefer, CRM Director