Build Your State’s Educator Workforce

Human-Centered, Data-Driven.

It’s a workforce development system that captures the attention of parents and other career influencers in your state, and from that broad public awareness, our staff, AI, and software identify motivated candidates that then get connected to your state’s career-building resources.

Joe Ross, CRM’s Workforce Strategist

Three Ways Education Leaders Benefit From The Talent Bridge:

The Talent Bridge workforce system seamlessly integrates and advances
a DOE’s existing workforce
development efforts.

Moves prospective educators from career awareness to preparation, job exploration, and employment
through one portal.

It provides measurable workforce intelligence, tracking engagement, candidate interest, and job
placement activity.

CRM's Four Areas of Workforce Development

Step One:

Awareness

In this first step, we show residents in your state how teachers strengthen students, schools, and the future workforce.

Step Two:

Consideration

This second step moves people from a basic appreciation of educators to understanding the diversity of teaching career paths.

Step Three:

Conversion

This third step CRM turns consideration into action by guiding prospective educators toward clear next steps, including certification pathways, preparation programs, grants, and direct engagement with your state’s education workforce resources.

Step Four:

Hired

This final step connects motivated candidates with real job openings across your state, giving job seekers a simple path to find, explore, and apply for educator positions in schools that need talent.

Participating Organizations

Building Educator Pipelines Around Your State's Priorities

CRM software, strategies, and campaign execution gives states attraction and retention programs that align with the new federal flexibility to impower state based programs. Our state programs create measurable educator workforce results.

We build general education and special education workforce pipeline campaigns that align with Title II, IDEA, and state workforce priorities.

Kathy Schaefer, CRM Director

100%

District Inclusion

675,836

Job Board Visits

2,449,595

Social Media Engagement

11,244,327

Video Views

“CRM’s Talent Bridge attracts people to education careers and fills openings faster.”

Laurie VanderPloeg, Associate Executive Director, Council for Exceptional Children

“CRM strengthened early intervention workforce recruitment through clear, targeted national outreach.”

Mary Beth Bruder, PhD, ECIPC.org, University of Connecticut

"CR Marketing's program and staff blend perfectly with a DOE's existing workforce development programs."

Scott Koenigsknecht, Clinton County RESA, Superintendent

Let's Talk About a Workforce Solution for Your State

CR Marketing’s Talent Bridge: Strengthening Michigan’s Special Education Workforce

See how CR Marketing’s Talent Bridge helped OPTIMISE strengthen Michigan’s special education workforce through a proven statewide campaign.