The first step in building a strong educator workforce is ensuring that teaching careers remain visible, inspiring, and accessible to new audiences. CRM launches a statewide multimedia awareness campaign designed to elevate education as a respected and rewarding profession.

Through a coordinated mix of digital marketing, social media storytelling, video, and community outreach, CRM keeps education careers in front of students, career changers, and emerging professionals. Campaign content highlights the impact educators have on students and communities while showcasing the wide range of opportunities within K-12 and special education.