About Us
HOW
CRM builds workforce development campaigns that help states attract, inform, and guide future educators. Drawing on our statewide and national recruitment campaigns, we develop teacher recruitment strategies aligned with K-12 workforce priorities; we know how to turn broad awareness into meaningful career action.
Channels
Our approach combines multimedia marketing, audience targeting, career pathway messaging, and job-seeker support to reach students, career changers, paraprofessionals, and purpose-driven adults. From special education to general education, CRM helps states make teaching visible, accessible, and compelling.
WHO
CRM is led by partners Kathy Schaefer and Joe Ross, who coordinate a senior, 12-person, project-based team of writers, designers, analysts, social media experts, and software developers.
They’ve worked with the Federal Reserve Bank of Chicago, Manpower Corporation, the State of Ohio, the State of Michigan, and a dozen other public and private sector organizations.
Kathy Schaefer
OWNER / PARTNER
Joe Ross
PARTNER / JANITOR
Allison Clemons
GRAPHIC & WEB DESIGNER / DIGITAL MARKETER
PROJECT MANAGER
Symantha Taylor
PROJECT MANAGER
David Wee
VIDEOGRAPHER
Edward Concepcion
TECHNOLOGY DIRECTOR
Matt Williams
WEB DEVELOPER
Wesley Casaletto
SEO Manager / Software Developer
Julien Azar
Writer / Researcher
Mitch Crank
Marketing Research Expert