about
about
about
Kathy Schaefer
OWNER / PARTNER
Skills & Tasks:
Owns and operates both CR Marketing and CR News; oversees all client projects, communications; is lead grant writer and editor of client industry magazines; secured nearly 50 Federal and State OSHA/MIOSHA and EPA grants; FAA Certified Drone Pilot
On any given day:
Kathy oversees client projects, marketing strategy.
Background:
Kathy was a former hospital administrator, association public policy advisor and news media spokesperson. Second to nursing, she ran the largest acute care hospital departments for McLaren Regional Medical Center. She attended Albion College and then graduated from Michigan State University with a BS in Dietetics, one of the largest Dietetic colleges in the country. She began her professional career as a Registered Clinical Dietitian specializing in Surgical / Intensive Care.
Joe Ross
PARTNER
Skills & Tasks:
Creative director over the firm’s film, print, and web media; lead marketing strategist.
On any given day:
Joe is the firm’s jack-of-all-trades. When he’s not leading a project, he plays a supporting role to CR staffers. Joe also serves as our firm’s salesman, pitching our media campaigns to primary media and arranging executive-level sales meetings for our clients.
Background:
During the past decade, he launched technology companies and added health care and economic development to his range of expertise. He has extensive experience in producing publications, Internet strategies and traditional campaigns for Midwest-based companies. He served on the Chicago Economic Roundtable of the Federal Reserve for 12 years and was nominated as “Newsmaker of the Year” in 2008 by Booth newspapers. He is the past Chairman of the Michigan Chamber of Commerce’s Health Policy Committee and he served as an adviser to the Michigan Hospital Association’s Board of Directors. Regarding his academic achievements…he’s a college drop out.
Allison Clemons
GRAPHIC & WEB DESIGNER
DIGITAL MARKETER
PROJECT MANAGER
Symantha Taylor
PROJECT MANAGER
Edward Concepcion
TECHNOLOGY DIRECTOR
Matt Williams
WEB DEVELOPER
Matt Cull
PROJECT SUPPORT
Isabella Passey
PROJECT SUPPORT
Jacob Meland
PROJECT SUPPORT
David Wee
VIDEOGRAPHER
Mitch Crank
Marketing Research Expert
Nataliia Piterova
Data Miner & SEO Hunter
