About Us

about

Our marketing firm — CR Marketing — and our digital news agency — CR News — are managed by experts that include: a full-stack programer, marketing executive, broadcast news anchor, graphic arts digital/print expert, and a corporate operations manager. Our five social media content developers are top of class Michigan State University Seniors.

Kathy Schaefer

PARTNER

Skills & Tasks:
Operations and Finance, FAA Certified Drone Pilot, marketing/design director, grant writer, publisher, health and science research.

On any given day:
Kathy manages workflow of CR projects. She serves as editor for numerous state and national industry publications. She provides art direction, graphic design and photography. In addition to grant writing she also manages and handles grant evaluation, accounting, and reporting.
Background:
Her career includes being a hospital administrator, association public policy advisor and news media spokesperson. In the late ’90s and early 2000s, she managed a staff of more than 140 skilled and unskilled workers on two hospital campuses for McLaren Regional Hospitals. Kathy graduated with a BS in Dietetics from Michigan State University and began her professional career as a Registered Clinical Dietitian specializing in Surgical and Intensive Care.

Joe Ross

PARTNER

Skills & Tasks:
Creative director over the firm’s film, print, and
web media; lead marketing strategist.

On any given day:
Joe is the firm’s jack-of-all-trades. When he’s not leading a project, he plays a supporting role to CR staffers. Joe also serves as our firm’s salesman, pitching our media campaigns to primary media and arranging executive-level sales meetings for our clients.
Background:
During the past decade, he launched technology companies and added health care and economic development to his range of expertise. He has extensive experience in producing publications, Internet strategies and traditional campaigns for Midwest-based companies. He served on the Chicago Economic Roundtable of the Federal Reserve for 12 years and was nominated as “Newsmaker of the Year” in 2008 by Booth newspapers. He is the past Chairman of the Michigan Chamber of Commerce’s Health Policy Committee and he served as an adviser to the Michigan Hospital Association’s Board of Directors. Regarding his academic achievements…he’s a college drop out.